Meta now charges per message, not per conversation — and those charges never pass through us. See what that means →
VartaAPI

Official WhatsApp Business API

WhatsApp for your business, without the middleman’s cut.

Campaigns, a shared inbox and chatbot flows on your own number. Meta bills you directly for the messages — we never touch that money.

Start on the free plan

No card needed. Your number, your Meta account, yours to take elsewhere.

What a month actually costs2,000 marketing messages
Meta — billed to your card, direct₹1,720
Our markup on those messages₹0
VartaAPI — the Growth plan₹2,499
You pay us, and only this₹2,499
A reseller charges you for the same messages at their rate, and keeps the difference. We are a Meta Tech Provider— we are not allowed to, and we don’t want to.
Running on real numbers today

Customer logos go here once we have permission to use them — no borrowed names, no invented counts.

What you get

One place for everything you do on WhatsApp.

Not a chat widget bolted onto a website. The official API, your own number, and the tools around it that a business actually needs.

Shared team inbox

Everyone works from one number. Assign a chat, see who is handling what, hand it over when they finish.

Campaigns

Send now or set it for Tuesday morning. Then see who received it, read it, clicked and replied — per person.

Chatbot flows

Drag steps onto a canvas and the bot answers while you're closed. Test the whole thing before a single message goes out.

Templates that pass

29 ready-made, written to Meta's rules so review goes through first time. When one is rejected, we say why in plain words.

Contacts and pipeline

Tags, custom fields and segments. Deals move across a board with follow-up tasks that actually chase you.

Reports

One date range drives the whole page — what you sent, what got read, when your customers actually write to you.

API and webhooks

Send an invoice straight from your own billing software. Signed webhooks come back, retried, with a delivery log.

Media library

Upload the price list once and reuse it in any campaign, template or flow. No hunting for a public link.

An assistant, if you want one

Tell it about your business and it answers the easy questions — and hands over to a person the moment it shouldn't guess.

Why this is cheaper

Most platforms resell you messages. We’re not allowed to.

Meta licenses two kinds of company. The difference decides who your money goes to, and almost nobody explains it on their pricing page.

Solution Partner

They buy messages and sell them on

  • Meta bills them. They bill you, at their own rate.
  • The margin on every message is theirs, and you can’t see it.
  • You top up a prepaid wallet before you can send.
  • Leaving means untangling your number from their billing.
Tech Provider — us

Meta bills you, and we never see it

  • Your card is attached to your WhatsApp account.
  • You pay Meta’s published rate — no markup, because we can’t add one.
  • No wallet to top up. Your plan is the whole of what you pay us.
  • You hold your number’s PIN, so you can move it any day you like.
KKavin Studiosonline
Hi, do you shoot weddings in March?6:41 pm ✓✓
Hello! Yes — March dates are open. What would you like to know?
Packages & pricing
6:41 pm
Packages & pricing6:42 pm ✓✓
Wedding coverage starts at ₹25,000 for a full day, two photographers. Shall I have Ritu call you tomorrow?6:42 pm
Yes please6:43 pm ✓✓

How it goes live

Connected this afternoon, answering tonight.

  1. Connect your numberSign in with Facebook and pick your WhatsApp Business number. No tokens to copy, no forms to email anyone.
  2. Pick a template, change the words29 are already written to Meta’s rules. Submit and they usually come back approved within minutes.
  3. Build the flow that answers for youTwo buttons and a reply is enough to start. Press Test and watch it run before a customer ever sees it.
  4. Hand the inbox to your teamInvite them, assign chats, and nobody is left guessing whether somebody already replied.

Built once, answers forever

Pick a business. Watch what it sends.

Every one of these is a flow you drag together in an afternoon, and it keeps running while you’re closed.

Last run 3 min ago · Finished108%+Drag the background to move · ⌘ + scroll to zoom
Every day, 6pmTomorrow's patients
sentAppointment reminderSend template
Coming tomorrow?Confirm · Reschedule
Hand to receptionAssign the chat
1414ConfirmReschedule

Fourteen reminders went out at six. Nobody typed anything, and the two that asked to move are already with reception.

Plans

One subscription. Seats and scale — nothing per message.

Every plan has the whole platform in it. Prices are in rupees and exclude GST, which is added at 18% when you pay.

Free₹0 /monthTry the whole platform on your own number.
  • 1 user (owner only)
  • Official WhatsApp Business API
  • Shared team inbox
  • Campaigns, now or scheduled
Start free
Starter₹999 /monthFor a small team answering together.
  • 1 owner + 2 team members
  • Chatbot flow builder
  • Sales pipeline with tasks
  • Unlimited tags and custom fields
Choose Starter
Growth₹2,499 /monthFor a business that wants the bot answering.
  • 1 owner + 5 team members
  • AI chat bot
  • AI conversation summaries
  • AI-suggested replies
Choose Growth
Pro₹4,999 /monthFor larger operations and their own software.
  • 1 owner + 9 team members
  • Outgoing webhooks, with retries
  • Priority support
  • Extra seats at ₹750 each
Choose Pro

See every plan side by side, and what Meta charges →

Your number. Your Meta account. Your customers.

Start on the free plan today and connect a real WhatsApp number in an afternoon. Nothing to cancel if you change your mind.