Meta now charges per message, not per conversation — and those charges never pass through us. See what that means 
VartaAPI

Template library

WhatsApp message templates for Indian businesses

103 ready-made templates for the official WhatsApp Business API: order updates, payment reminders, appointments, fees, GST filings and more. Each one shows the message as your customer reads it, an example for every blank, and the category Meta expects. Free to copy.

Jump to: General · Online shops · Services · Schools and coaching · CAs and accountants · Clinics and labs · Real estate · Restaurants · Festival offers · Salons, spas and gyms · Travel and hotels · Events and venues · Cars and bikes · Couriers and logistics · NGOs

General

UtilityOrder confirmedConfirm an order the moment it is placed.Hi Rahul, thank you for your order. Order #10428 has been confirmed and we will let you know as soon as it ships.UtilityPayment receivedAcknowledge a payment so nobody has to ask whether it arrived.Hi Rahul, we have received your payment of ₹12,500 against invoice INV-1042. Thank you.UtilityPayment reminderA polite nudge before or after a due date.Hi Rahul, this is a reminder that invoice INV-1042 for ₹12,500 is due on 5 September. Reply here if you would like the copy again.UtilitySend a documentSend an invoice, quotation or challan the customer asked for.Hi Rahul, please find your invoice INV-1042 attached. Let us know if you need anything changed.UtilityAsk for feedbackAsk how it went, once the job is finished.Hi Rahul, thank you for choosing us. If you have a moment, we would value your feedback on your recent order. Just reply to this message.UtilityWelcome a new customerSay hello after someone signs up or buys for the first time.Hi Rahul, welcome to Sharma Traders! Your account is ready. Reply here any time if you need help.UtilityInvoice readyTell a customer their invoice is ready, with the amount.Hi Rahul, invoice INV-2051 for ₹8,400 is ready. Please find it attached or ask us here for a copy.UtilityQuotation sentShare a price quote and its validity.Hi Rahul, here is your quotation for office chairs (10 pieces). The total is ₹54,000 and the price is valid for seven days.UtilityMissed call follow-upReply on WhatsApp when you missed someone's call.Hi Rahul, sorry we missed your call. How can we help you? Reply here and our team will answer.UtilityClosed for a holidayTell customers when you're closed and when you open again.Hi Rahul, our office will be closed on Monday, 3 November. We open again on Tuesday, 4 November and will reply to messages then.MarketingAsk for a Google reviewAsk a happy customer for a review after a purchase or visit.Hi Rahul, thank you for choosing Sharma Traders. If you liked our service, a short Google review would help us a lot.MarketingRefer a friendReward customers who bring a friend.Hi Rahul, love shopping with us? Refer a friend and you both get ₹200 off your next order. Just share your code RAHUL200 with them.

Online shops

UtilityOrder shippedTell a customer their parcel is on its way, with tracking.Good news Rahul — order #10428 has been dispatched. You can track it with AWB 7712004561 on our courier's website.UtilityOut for deliverySame-day heads-up so somebody is there to receive it.Hi Rahul, your order #10428 is out for delivery today and should arrive by 6 pm. Please keep your phone reachable.UtilityOrder deliveredConfirm delivery and open the door to a problem being raised.Hi Rahul, order #10428 has been delivered. If anything is missing or damaged, reply here within 48 hours and we will sort it out.UtilityConfirm a COD orderConfirm a cash-on-delivery order before dispatch, to cut refusals.Hi Rahul, please confirm your cash-on-delivery order #10428 for ₹1,299. Reply YES to confirm, or NO to cancel it.MarketingBack in stockTell someone the item they wanted has returned.Hi Rahul, the item you were waiting for is back in stock: Blue cotton kurta, size L. Reply here and we will hold one for you.MarketingItems left in cartRemind a shopper about what they left in their cart.Hi Rahul, you left the blue cotton kurta in your cart. It's still waiting for you, and stock is running low.UtilityRefund processedConfirm a refund and when the money will arrive.Hi Rahul, your refund of ₹1,299 for order #10428 has been processed. It will reach your account in 5 to 7 working days.UtilityReturn pickup bookedConfirm when a return will be collected.Hi Rahul, the pickup for your return of order #10428 is booked for tomorrow between 10 am and 2 pm. Please keep the item packed and ready.MarketingSale is liveAnnounce a sale with the discount.Hi Rahul, our sale is live! Get up to 50% off on kurtas, sarees and dupattas. Shop now before your sizes sell out.MarketingNew arrivalsTell customers about fresh stock.Hi Rahul, new arrivals are here! Our latest winter collection just landed. Reply to see the catalogue.UtilityAddress problemAsk for a correct address when a parcel can't be delivered.Hi Rahul, our courier couldn't find the address for order #10428. Please reply with your full address and a landmark.

Schools and coaching

UtilityAdmission confirmedConfirm a seat, with what to bring on day one.Dear Rahul, admission to the Class 11 Science batch is confirmed. Classes begin on 10 September. Please bring your documents on the first day.UtilityFee reminderRemind a parent about fees without it reading as a demand.Dear Mr Sharma, the fee of ₹8,500 for the September term is due on 7 September. Please ignore this message if you have already paid.UtilityClass timing changedMove or cancel a class without a phone tree.Dear Mr Sharma, please note that Monday's Physics class has been rescheduled to Tuesday 4 pm. Sorry for the short notice.UtilityResult publishedTell a parent results are out and where to see them.Dear Mr Sharma, the result for the August unit test has been published. Please collect the report card from the office by 6 September. The office is open 9 am to 4 pm.UtilityDemo class bookedConfirm a free trial class.Hi Rahul, your free demo class for Spoken English is booked for Saturday at 11:00 am. We'll send the joining details an hour before.UtilityStudent absent todayLet a parent know their child missed class.Dear parent, Aarav was absent from class today. Please reply to let us know the reason.UtilityParent-teacher meetingInvite parents to a meeting.Dear parent, the parent-teacher meeting for Class 8B is on Saturday, 22 November at 10 am. Please confirm if you can attend.MarketingNew batch startingAnnounce a new batch to interested students.Hi Rahul, a new JEE crash course batch starts on 1 December. Seats are limited, so reply now to reserve yours.

CAs and accountants

UtilityGST filing dueRemind a client before a return deadline.Dear Mr Sharma, your GSTR-3B return is due on 20 September. Please send us the month's purchase and sales data so we can file on time.UtilityReturn filedConfirm a filing, with the acknowledgement number.Dear Mr Sharma, your GSTR-1 return has been filed successfully. The acknowledgement number is AA030826123456X. Please keep it for your records.UtilityAsk for documentsChase the paperwork a filing is waiting on.Dear Mr Sharma, to complete your August filing we still need the bank statement for August. Please send it across whenever convenient.UtilityStatement readyTell a client their statement or ledger is ready.Dear Mr Sharma, your ledger statement for the quarter ending 30 June is ready. Reply here and we will send the copy across.UtilityEMI dueRemind a borrower about an upcoming instalment.Hi Rahul, your EMI of ₹6,250 is due on 5 November. Please keep enough balance in your account to avoid charges.UtilityPolicy renewal dueRemind a customer their insurance is ending.Hi Rahul, your car insurance policy ends on 12 December. Reply here to renew it without a gap in cover.UtilityKYC update neededAsk a customer to update their KYC.Hi Rahul, your KYC for account ending 4521 needs an update. Please visit the branch or reply here to know the documents needed.MarketingITR filing reminderRemind clients to file their income tax return on time.Hi Rahul, the last date to file your income tax return is coming up. Send us your documents and we'll file it for just ₹1,499 this season.

Festival offers

MarketingDiwali offerWish customers and share a Diwali offer.Hi Rahul, wishing you a bright and happy Diwali! 🪔 Celebrate with 20% off on all gift hampers, only this festive week.MarketingDhanteras offerA Dhanteras deal for jewellery, electronics or utensils.Hi Rahul, make this Dhanteras special! Get zero making charges on gold coins when you buy before the festival.MarketingHoli offerA colourful Holi greeting with an offer.Hi Rahul, happy Holi! 🎨 Add more colour to your celebration with 25% off on our sweets and namkeen. Reply here to know more.MarketingRaksha Bandhan offerGifts for brothers and sisters.Hi Priya, Raksha Bandhan is almost here! Find the perfect gift with 15% off on rakhi gift sets. We deliver across India.MarketingGanesh ChaturthiWishes and an offer for Ganesh Chaturthi.Hi Rahul, Ganpati Bappa Morya! 🙏 Celebrate Ganesh Chaturthi with special prices on modaks and puja kits. Reply here to know more.MarketingNavratri offerNavratri and Durga Puja offers.Hi Priya, happy Navratri! Get ready for garba nights with 30% off on chaniya cholis. Reply here to know more.MarketingDurga PujaDurga Puja wishes with an offer.Hi Rahul, Shubho Pujo! 🌺 This Durga Puja, enjoy 20% off on sarees and kurtas. Reply here to know more.MarketingEid MubarakEid greetings and festive offers.Hi Rahul, Eid Mubarak! 🌙 Celebrate with your loved ones and enjoy 15% off on dry fruit hampers. Reply here to know more.MarketingChristmas offerChristmas wishes and gifts.Hi Rahul, Merry Christmas! 🎄 Spread the joy with 20% off on cakes and gift boxes this week.MarketingNew Year offerStart the year with a deal.Hi Rahul, happy New Year! 🎉 Start the year with 25% off on all memberships, for the first week only.MarketingLohriLohri wishes with a festive deal.Hi Rahul, happy Lohri! 🔥 Celebrate with family and enjoy special prices on gajak, rewri and peanuts. Reply here to know more.MarketingPongal and Makar SankrantiHarvest festival wishes with an offer.Hi Rahul, happy Pongal and Makar Sankranti! 🌾 Enjoy 15% off on home appliances this festive season.MarketingOnamOnam wishes and an offer.Hi Rahul, happy Onam! 🌼 Celebrate with 20% off on kasavu sarees. Reply here to know more.MarketingIndependence Day saleA freedom sale for 15 August.Hi Rahul, happy Independence Day! 🇮🇳 Enjoy our freedom sale with up to 40% off on everything in store. Reply here to know more.MarketingRepublic Day saleA sale for 26 January.Hi Rahul, happy Republic Day! 🇮🇳 Our Republic Day sale is on, with up to 30% off on electronics. Reply here to know more.MarketingKarwa ChauthOffers for Karwa Chauth shopping.Hi Priya, get ready for Karwa Chauth! Enjoy 20% off on bridal and festive wear and a free mehndi session.MarketingBaisakhiBaisakhi wishes with a deal.Hi Rahul, happy Baisakhi! 🌾 Celebrate the harvest with 15% off on our festive menu. Reply here to know more.MarketingWedding seasonOffers for the wedding season.Hi Rahul, the wedding season is here! 💍 Book early and get 10% off on venue and catering packages. Reply here to know more.

How to use these templates

Every template on this page is also in VartaAPI’s own library. Open Templates, press Browse the library, pick one and press Use this: the wording and examples fill the form. Change it to suit your business, add a header or buttons if you like, and submit it to Meta. Once Meta approves it, send it from a campaign, a chatbot flow, the inbox or your own software through the API.

Not sure which category a message belongs in, or what it will cost? See WhatsApp API pricing in India and the guide to Meta’s pricing changes.

Questions

Quick answers.

What is a WhatsApp message template?
A message Meta has approved in advance. On the WhatsApp Business API it is the only way to message someone who has not written to you in the last 24 hours. Blanks such as {{1}} are filled with each customer's details when you send it.
Are these templates free?
Yes. Copy the wording, or load any of them into VartaAPI's template form from the library on any plan, or during the 7-day free trial. Meta charges for the messages you send, not for templates.
What is the difference between utility and marketing templates?
Utility templates are about something the customer already did or asked for: an order, a payment, an appointment. Marketing templates promote something. In India Meta charges ₹0.115 for a utility message and ₹0.8631 for a marketing one, before GST, and marketing messages should go only to people who agreed to receive them.
Will Meta approve them?
Meta reviews every template and decides. These are written to Meta's guidance (no blank at the start or end, no two blanks side by side, an example for each blank, the right category), which avoids the common reasons for rejection.

Pick one, adjust it, submit it.

Start your 7-day free trial and load any of these templates in two clicks.