Guides
WhatsApp Business API guides for India
Plain answers to the questions businesses ask before and after they connect a number. Each guide is written from Meta’s own documentation, names the pages it used, and says when we could not confirm something.
- The WhatsApp green tick (blue checkmark)What the WhatsApp tick for a business is, who Meta gives it to, the five things you need first, and how to ask for it, from Meta's own documentation.
- WhatsApp display name rules and approvalHow Meta reviews a WhatsApp Business display name, what gets a name approved or refused, and how to change it, from Meta's own documentation.
- Meta business verification for WhatsAppWhy Meta asks WhatsApp Business API users to verify their business, the documents it accepts, the steps, how long it takes and what to do if it is refused, from Meta's own pages.
- WhatsApp opt-in rulesWhat counts as opt-in on the WhatsApp Business Platform, what the request must say, how to honour opt-outs, and what Meta does to accounts that get it wrong, from Meta's own documentation.
- WhatsApp API errors explainedThe WhatsApp Cloud API error codes people meet most, grouped by what went wrong, with what Meta says to do and when not to retry, from Meta's own error-code page.
- WhatsApp Business app vs APIWhat Meta says separates the free WhatsApp Business app from the WhatsApp Business Platform (the API), what changes if you connect an app number to the API, and which one fits, from Meta's own pages.
- Meta's pricing changesMeta charges for replies again from 1 October 2026, after 1,000 free a month per number, and charges utility templates inside the 24-hour window. What changed, what it costs in India, where Meta's own pages still disagree, and every earlier change, from Meta's own pages.
- A WhatsApp chatbot for a small businessWhat a WhatsApp chatbot can do for a small business, what to leave to a person, and how to build a first flow by dragging blocks, with the limits each VartaAPI plan allows.
- Live chat and help centre for a websiteWhat a live chat widget and a help centre do for a small business website, how VartaAPI Desk adds both without a WhatsApp number, and what it costs, starting free.
- Starting with the WhatsApp Business APIThe steps to start using the WhatsApp Business API in India in order: business verification, display name, connecting a number, templates, opt-in and your first campaign.
- Which businesses can use the WhatsApp APIThe businesses Meta does not allow on WhatsApp Business, the three it allows only in some countries, and what that means for a business in India, from Meta's own policy.